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70 years SWAROVSKI OPTIK - The art of viewing

May 29 2019

#70yearsSwarovskiOptik #CorporateNews #SpottingScopes

70 years SWAROVSKI OPTIK - The art of viewing

At SWAROVSKI OPTIK, we are celebrating 70 years of inventive talent. For seven decades, we have been developing, designing, and manufacturing long-range optical products of the highest precision for demanding users.

Explore the story behind the development of the BTX binocular spotting scope, a groundbreaking invention that revolutionized the industry. Franz Erler, Head of Quality Assurance, talks about the beginnings, when we decided to enter the birding market and developed the AT80. Delivering incredible optical performance combined with innovative ways to make the viewing experience even better motivated us to invent a binocular scope, according to Dale Forbes, Head of Strategic Business Development. Sebastian Wachsmuth, Development Engineer, and Martin Gabl, Head of Process Development, recount the technical challenges we faced in designing and producing the BTX.

“People have two eyes for a reason. You see more. You appreciate more. It’s a greater viewing experience.” – Dale Forbes, Head of Strategic Business Development at SWAROVSKI OPTIK, gushing about the BTX spotting scope.


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